Directions
Basic Daily Application (2x daily or more)
Uncap the pen and twist until oil appears in the bristles.

Brush oil over your entire nail, cuticle, sidewalls, and under the free edge.

Recap the pen to keep bristles fresh.

Massage the oil into your nails, cuticles, and fingers up to the first knuckle.

Spend a few moments massaging the matrix area (just behind the cuticle) to help increase blood flow where your nail is formed — promoting stronger, healthier growth.

The 3-Day Initial Hydration Treatment™
Your nails will absorb Simply Pure™ quickly at first, so reapply often.

Remove all nail polish.

Follow the Basic Daily Application steps above. Nails will feel slightly oily at first.

Every hour or two, massage any remaining oil into your nails.

Once nails feel dry, reapply.

Repeat for the first three days.

When it takes 4+ hours for nails to absorb the oil, switch to the Basic Daily Application schedule.

💡 Want extra motivation? Join our Get Naked Challenge — a seasonal event where we go polish-free to give nails a hydration reset. You can do the challenge anytime, but contests (and prizes) happen twice a year after our Winter and Summer Semi-Annual Sales.

Skin often feels softer within a few days of consistent use. Nail flexibility and strength typically improve within 2–3 weeks, and you’ll see even more benefit as your nails grow out fully hydrated.

For nails that are damaged, brittle, or peeling, apply at least 2–3 times a day, especially after washing your hands. For ongoing maintenance, once or twice daily is usually enough to keep nails flexible and cuticles soft.

Yes. Whether you wear acrylics, gels, dip, or polish, your natural nail is still underneath and benefits from hydration. Simply Pure™ penetrates to nourish the nail plate and surrounding skin without affecting enhancements or polish wear.